Online marketing case study

  1. NO SYSTEM TO TRACK ADVERTISING AND MARKETING

The single biggest chiropractor marketing mistake is failing to accurately measure and track their advertising and marketing investments (including their website). Most chiropractors fall into the ‘small businesses’ category which means they do NOT have the luxury of a large advertising budget. When you rely primarily on gut intuition to make marketing decisions, you end up over spending on some strategies and failing to adequately invest in others. Just like you wouldn’t run your business without an accounting system like Peachtree or Quick Books, you should not be investing in advertising and marketing without a system in place to accurately track and quantify your results.

Undoubtedly, every chiropractor wonders:

  • How much should I pay for a website (or for website upgrades)?
  • How do I get my business to the top of Google for relevant keywords?
  • How much should I spend on Search Engine Optimization (SEO)?
  • Is Pay Per Click (PPC) advertising worth it?
  • What are my competitors doing to market their businesses?

These (incredibly) common questions cannot be intelligently answered without key metrics derived from a marketing analytics system (tracking system or service). With the right tools in place, it becomes easy to quantify website updates, SEO campaign performance, and PPC ROI. Virtually none of the chiropractic websites we surveyed had the tools in place to determine things like true visit-to-lead conversion rate, or cost per patient inquiry by traffic source.

  • OUR VISION

    To become a prime performer, in providing quality Web, Print and Software solutions in the competitive global market place.

  • SATISFACTION GUARANTEE

    To enhancing the business growth of our customers with creative Design and Development to deliver market-defining high-quality solutions that create value and consistent competitive advantage for our clients around the world.

  • SATISFACTION GUARANTEE

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Rene Warner
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