The single biggest chiropractor marketing mistake is failing to accurately measure and track their advertising and marketing investments (including their website). Most chiropractors fall into the ‘small businesses’ category which means they do NOT have the luxury of a large advertising budget. When you rely primarily on gut intuition to make marketing decisions, you end up over spending on some strategies and failing to adequately invest in others. Just like you wouldn’t run your business without an accounting system like Peachtree or Quick Books, you should not be investing in advertising and marketing without a system in place to accurately track and quantify your results.
Undoubtedly, every chiropractor wonders:
These (incredibly) common questions cannot be intelligently answered without key metrics derived from a marketing analytics system (tracking system or service). With the right tools in place, it becomes easy to quantify website updates, SEO campaign performance, and PPC ROI. Virtually none of the chiropractic websites we surveyed had the tools in place to determine things like true visit-to-lead conversion rate, or cost per patient inquiry by traffic source.
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