MARKETING & BRANDING
Marketing & Branding Company USA :: Texas :: Dallas - Fort worth
A Web Design and Development company located in Dallas Fort – Worth, TX , At&T Software is dedicated to providing complete web and mobile app solutions creatively tailored for your business. Whether you need a new social media friendly web design, a highly functional web-based application, SEO, CRM, CMS, or an interactive mobile app, we engineer the most effective and impactful tool for your company.
SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
Search ranking factors can be considered proxies for aspects of the user experience. Our Periodic Table of SEO Factors organizes the factors into six main categories and weights each based on its overall importance to SEO. For example, content quality and keyword research are key factors of content optimization, and crawlability and mobile-friendliness are important site architecture factors.
Website marketing is the strategic promotion of a website to drive relevant traffic to the site. The goal is typically to attract people who may be interested in a company’s products or services. More traffic coming to a site means more opportunities to put your value proposition in front of potential customers.
The goal of most website marketing strategies is to rank highly in search engine results pages (SERPs) through the implementation of search engine optimization (SEO) tactics, content marketing, social media engagement, and other digital and offline efforts.
Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services. Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice. Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived.
A logo is a graphic mark, emblem, symbol or stylized name used to identify a company, organization, product, or brand. It may take the form of an abstract or figurative design, or it may present as a stylized version of the company’s name if it has sufficient brand recognition.
Logos have become an integral part of a company’s brand identities. A widely and instantly recognized logo is a valuable intangible asset for a corporation and is thus trademarked for intellectual property protection, in the majority of situations.
The meanings of words and technical phrases often change over time. For instance, the term “Web printing” once referred solely to a print shop technology innovation that revolutionized the newspaper and magazine publishing industry. Today, the word “Web” is applied not just to printing but also to other technologies, products or services that utilize the World Wide Web.
The newspapers or business journals you read were probably produced by web printing technology. This method of offset printing uses large rolls or webs of paper rather than individual sheets. A literal web of paper streams through the printer at high speeds. Web offset printing is used for high-volume printing tasks such as newspapers, magazines, promotional brochures, direct mail and mass-market paperback books.
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